Archive for Social Media

New to Twitter? Here’s what not to tweet

By on December 2, 2011

Don't settle for just tweep-watching on Twitter!

Don't settle for just tweep-watching on Twitter!

More and more, the use of social media applications is becoming a marketing and community engagement tool in even the most tradition industries. But just saying you know how to use Twitter, the web’s favorite microblogging service, doesn’t cut it. It’s all about showing, not telling.

That means a user needs to actually use Twitter. Sure, that makes sense in theory. But for the vast majority of Twitter users, they prefer to sit back and tweep-watch, according to a September 2011 post on the site’s blog.

Twitter said “40 percent of our (100 million) active users simply sign in to listen to what’s happening in their world.” (For the record, Twitter says its total registered users are north of 175 million.)

Fine for the average type on Twitter, but if you want to sell yourself to either a current or future employer as having a proficiency with the tool, you’ve got to give more, and no time is better than the present to get started.

How not to start? Allow me to offer my top three what-NOT-to tweets. (more…)

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Categories: On the Web, Social Media

Don’t settle for a simple Facebook Page

By on June 23, 2010

Facebook has made it easier than ever for businesses and non-profits to be a part of the astronomical growth of social media. Pages are public. They are indexed on Goggle. They ever feature new analytics, called insights, that can help any organization refine its social media strategy.

So why are so many organizations settling for what amounts to a glorified Facebook profile?

A page can take just seconds to create. But before rushing to click publish, businesses and non-profits should put in the kind of consideration that would go into a major marketing campaign or web development project. The benefits are definitely worth it.

What are the must-have elements of an enhanced Facebook Page? (more…)

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Categories: On the Web, Small Business, Social Media, Web Presence

Facebook the web’s most visited site?

By on March 17, 2010

Has Facebook finally overtaken Google? The quick answer, according to a Hitwise blog post this week, is sorta.

After sneaking to the top of the internet food chain on a handful of recent holidays and one weekend earlier this month, Facebook finally claimed a week at the top. The week ending March 13, 2010 had Facebook as the most visited site online.

Whether or not the trend continues will be something to watch. Another trend, according to Fortune Brainstorm Tech blogger Jessi Hempel, is the overall behavior of web users. (more…)

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Categories: In the News, On the Web, Social Media

TP: Bit.ly long on upside

By on January 7, 2010

What started as a online convenience has become a big business — URL shortening. And like so many web-based tools and applications, the balance of power has shifted. Where TinyURL may have ruled the web for much of the decade, our top pick — bit.ly — is now the top dog for good reason.

Even before Twitter made bit.ly its default url shortener last May, dumping TinyURL, the new kid on the block was making waves. Bit.ly stood out from a sea of competitors for one reason, and it is a big one — built-in analytics. (more…)

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Categories: On the Web, Recent, Small Business, Social Media, Top Picks, Web Presence
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